The SAVE GANGA MOVEMENT seeks to put an end to the senseless over-exploitation and pollution of the River Ganga. It also aims at protecting Indian ethos, for the Ganga represents the flow of Indian wisdom down the centuries through the unbroken tradition of the guru-shisya parampara. This traditional wisdom emphasizes that all life is sacred and interconnected and that whatever human beings do to nature, they in fact, do unto themselves. The role of Chinmaya Mission and other spiritual organizations in creating awareness about environmental conservation can hardly be over-emphasized today. Ancient wisdom, enshrined in the scriptures, guides us to live a life of inward and outward balance. When spiritual values partner with the efforts of environmental activities, the movement grows in depth and momentum.